Behind the counter at Maple & Crumb
Established 2016 · Fitzroy

Slow mornings,
good coffee.

A corner bakery that grew into a roastery. We bake before sunrise and roast on Tuesdays — everything else is just patience.

House-roasted beans Sourdough daily Open 7 days
Single-origin espresso✦ 72-hour laminated croissants✦ Naturally leavened sourdough✦ Oat, almond & soy at no extra charge✦ Free Wi-Fi
01
Our story

One deck oven, a borrowed machine, and far too much optimism.

We opened in the winter of 2016 with a single deck oven and an espresso machine borrowed from a friend who was closing his restaurant. The plan was modest: bake good bread, pull decent coffee, and see whether the street agreed.

It did. Ten years later the oven is still here, joined by a 12-kilo roaster in the back room that runs every Tuesday morning. We buy green coffee through two importers who tell us exactly which farm it came from and what they paid for it.

If it isn't fresh, it doesn't go on the shelf. Whatever is left at close goes to the shelter two streets down. — Nora Whitfield, founder

Everything on the counter is made here, from scratch, in small batches. That limits how much we can sell on a Saturday, and we've made peace with it.

Morning service at the counter
Fig. 1 — Morning service, somewhere around 7:40am
Green coffee waiting to be roasted
Fig. 2 — Green coffee, waiting its turn on Tuesday
Come say hello

Find us on Riverside Lane

  • Monday — Friday7:00 — 19:00
  • Saturday8:00 — 20:00
  • Sunday8:00 — 17:00
  • Public holidays9:00 — 15:00
Address 128 Riverside Lane, Fitzroy, VIC 3065
Tram 96, stop 16 · street parking on weekends
(03) 9412 7788 · hello@mapleandcrumb.cafe
Inside the shop